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websig — Thu, 06 Oct 2011 00:50:20 CDT

Upcoming Event
10/15/2011 Sat 9am-Closing
Gamification Part IV: Hack Day

Registration
http://moboturbo2011.eventbrite.com/

Silicon Valley Web Builder (SVWB) Announcement

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Gamification & Game Part IV: Hack Day

Speakers:
Bill Nguyen, CEO & Co-Founder at Color
Gus Thiai, General Partner at Trinity Ventures
Antonio Tomarchio, CEO & Co-Founder at Beintoo
James Smith, CTO at Heyzap
Noman Ali, CEO and Co-founder at Peanut Labs
Albert Chen, Assistant Professor, Game Design at Cogswell Polytechnical College

Judges:
Jude Gomila, Co-Founder at HeyZap
Dave Maestri, Chief Product Officer & Co-Founder at Metamoki
Antonio Tomarchio, CEO & Co-Founder at Beintoo

Food & Drink: Included in the event.
Sponsored by Color

The Gamification Series (3/30, 4/27, 6/29, 7/27 Silicon Valley) brings together top thought leaders in game mechanics and engagement science for the first time. Hear what works and what doesn't in this dynamic and fast-moving field through case studies and panels delivered by experts. Attend Gamification Series 2011 and learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game. Learn how to take your specific requirements and turn them into actionable gamification strategies, designs, and development. Gamification is the use of game play mechanics for non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans' psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, or reading web sites.

Our Policy On Comments: We will remove any comments unrelated to technical interests to our members as an effort to maintain professional content on this wiki.

Gamification Part III: Best Practice

websig — Wed, 05 Oct 2011 22:55:03 CDT

Gamification Part III: Best Practice

Speakers:
Albert Chen, Assistant Professor, Game Design at Cogswell Polytechnical College
Ronald Mannak, Creator of Air Guiar, Founder & CEO at Yobble
Idan Beck, Creator of gTar, Founder at Incident Technologies
Kenny Spade, Academic Developer Evangelist at Microsoft
Catherine Aurelio, User Experience and Creative Direction Lead at Bunchball
Alexander Graham Barnes, User Interface Designer at Samsung R&D

Planner: Rob Weed Dinner & Drink: Included in the event.
Sponsored by Hurricane Electric.

Agenda:
7:00pm Networking
7:30pm Presentation
8:30pm Panel

The Gamification Series (3/30, 4/27, 6/29, 7/27 Silicon Valley) brings together top thought leaders in game mechanics and engagement science for the first time. Hear what works and what doesn't in this dynamic and fast-moving field through case studies and panels delivered by experts. Attend Gamification Series 2011 and learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game. Learn how to take your specific requirements and turn them into actionable gamification strategies, designs, and development. Gamification is the use of game play mechanics for non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans' psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, or reading web sites.

Ronald Mannak, Creator of Air Guitar, Founder & CEO at Yobble

Ronald Mannak is the creator behind Air Guitar, turning iphone music app into a game. Changing iPhone music gaming. Previously created Amazon's best selling music toys and bChamp for iPhone, endorsed by Steve Wozniak. http://www.yobble.me http://www.linkedin.com/in/ronaldmannak

Idan Beck, Creator of gTar, Founder at Incident Technologies

Idan Beck is founder at Incident Technologies. After completing both Undergraduate and Masters of Engineering studies for Electrical Computer Engineering at Cornell University Idan joined Microsoft in Silicon Valley for a few years. Some years after Idan left to found his own consumer electronics start up in the music and entertainment space, Incident Technologies. Incident focused on developing next generation web enabled devices that allow anyone to be able to be a part of a musical experience with no knowledge or previous talent!

http://www.linkedin.com/pub/idan-beck/6/896/2aa

Catherine Aurelio, User Experience and Creative Direction Lead at Bunchball

Catherine Aurelio is the User Experience and Creative Direction Lead at Bunchball, the leader in Gamification. Previously Catherine ran a one person graphic design and photography studio in Santa Cruz, California. She combines creative design ideas and a savvy understanding of the business of marketing to produce the most streamlined solutions for her clients. Catherine’s enjoys helping companies grow by providing a combination of great marketing strategy and really great design.

Alexander Graham Barnes, User Interface Designer at Samsung R&D

Prior to working at Samsung Alexander Barnes owned his own Mobile Game development and graphic company and have been part of the “Mod” community for PC gaming for many years.
http://www.linkedin.com/pub/alexander-barnes/22/127/77

Kenny Spade, Academic Developer Evangelist at Microsoft

Kenny graduated from California State University, Chico with a Bachelor's degree in Computer Science in 2008. While at university, Kenny was very active in a number of student organizations, and served as the Events Coordinator, bringing guest speakers in from the Silicon Valley and giving technical presentations to his classmates. Before attending CSU, Chico, Kenny worked for four years as a software developer, maintaining legacy applications in Visual Basic 6, and writing new applications in C#. He currently works at Microsoft as an Academic Developer Evangelist for Northern California. His hobbies include digital photography, surfing, free diving, game development, and writing applications to solve simple problems in complex ways.

Albert Chen, Assistant Professor at Cogswell Polytechnical College

Albert Chen is Assistant Professor at Cogswell Polytechnical College in Sunnyvale and heads the Game Development concentration under Digital Arts and Animation (DAA) program. He is also the Associate Director for Cogswell’s award-winning Engineering Simulation and Animation Laboratory (ESAL). Mr. Chen has over twelve years of professional game development experience with credits in nearly two dozen game titles and has worked at LucasArts, the 3DO Company, Factor 5 and EA. Besides teaching game design and development, he is a certified ScrumMaster, gamification consultant, indie developer and lecturer. He currently sits on the advisory boards of Foothill College and Mission College. He has a BA in International Relations from UC Davis.

Gamification Part II: Monetization Model

websig — Sat, 18 Jun 2011 18:01:45 CDT

Gamification Part II: Monetization Model

Moderator:
Dean Takahashi, Lead Writer of GamesBeat at VentureBeat
Panelists:
Gregory Kennedy, Director of Global Marketing at InMobi
Charles Yim, Strategic Partnerships of Mobile at Google Mobile
Paul Chen, Director of Business Development at Papaya Mobile

Planner: Rob Weed Dinner & Drink: Included in the event. Sponsored by Hurricane Electric. Agenda:
7:00pm Networking
7:30pm Panel The Gamification Series (3/30, 4/27, 5/25, 6/29, 7/27 Silicon Valley) brings together top thought leaders in game mechanics and engagement science for the first time. Hear what works and what doesn't in this dynamic and fast-moving field through case studies and panels delivered by experts. Attend Gamification Series 2011 and learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game. Learn how to take your specific requirements and turn them into actionable gamification strategies, designs, and development. Gamification is the use of game play mechanics for non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans' psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, or reading web sites. Dean Takahashi, Lead Writer of GamesBeat at VentureBeat
Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.

Gregory Kennedy, Director of Global Marketing at InMobi

Gregory Kennedy has over 10 years experience in digital media on both the advertising and publishing side. At InMobi he is responsible for leading global marketing efforts including InMobi's developer community. Prior to joining InMobi Gregory held leadership roles for companies and clients including CUPR Inc., LiveJournal, Cyworld (a division of South Korea's SK Telecom), Estee Lauder, Tiffany & Co., Kodak, Scion, IBM, Sony Computer Entertainment, Dish Network and The Walt Disney Company.

Charles Yim, Strategic Partnerships of Mobile at Google Mobile

Charles Yim manages strategic partnerships with the games industry on behalf of Google’s mobile display advertising business. In this role, Charles works with both traditional and emerging game developers in building their smart-phone businesses. Charles has extensive experience in the online and mobile games eco-system as a venture capital investor and startup entrepreneur. Prior to Google, Charles was on the business development team at AdMob; he also helped launch Boomerang Networks, a virtual currency monetization startup catering to facebook game developers; and was an associate with TriplePoint Capital, where he was involved with gaming investments such as Acclaim Games (acquired by Playdom/Disney), TwoFish (acquired by LiveGamer) and QuickHit Sports.

Paul Chen, Director of Business Development at Papaya Mobile

As Director of Business Development at Papaya Mobile, Paul Chen is responsible for building the ecosystem of game and application developers that support the Papaya social network for Android devices. Prior to joining Papaya Mobile, Paul served as Product Manager for NVIDIA’s line of Tegra application processors. Paul has also held various engineering roles at Advanced Micro Devices and covered the technology sector as an investment banking analyst for Salomon Smith Barney. Paul received his B.S. in Electrical Engineering & Computer Science from U.C. Berkeley and his M.B.A. from Columbia University.

3/30/2011 Gamification Part I

websig — Mon, 18 Apr 2011 19:58:13 CDT

Moderator:
Michael Carter, Co-Founder at Game Closure
Panelists:
Kris Duggan, CEO & Founder at Badgeville
Keith Smith, CEO & Co-Founder at BigDoor
Rajat Paharia, Chief Product Officer & Co-Founder at Bunchball
Finn Kelly, CEO & Co-Founder at The Go Game

Planner: Rob Weed Dinner & Drink: Included in the event. Sponsored by Hurricane Electric. Agenda:
7:00pm Networking
7:30pm Panel The Gamification Series (3/30, 4/27, 5/25, 6/29, 7/27 Silicon Valley) brings together top thought leaders in game mechanics and engagement science for the first time. Hear what works and what doesn't in this dynamic and fast-moving field through case studies and panels delivered by experts. Attend Gamification Series 2011 and learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game. Learn how to take your specific requirements and turn them into actionable gamification strategies, designs, and development.
Gamification is the use of game play mechanics for non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans' psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, or reading web sites.
Michael Carter, Co-Founder at Game Closure

Michael Carter is a network engineer at heart with a passion for dynamic languages like python and javascript. Michael designed the initial WebSocket protocol for HTML5, a contribution for which he is officially recognized in the HTML5 W3C spec. Michael's open source work, such as Orbited is in use at thousands of companies around the world, including Myspace, Redhat, Cloudkick, Like a Little, and many startups in the valley.
Keith Smith, CEO & Co-Founder at BigDoor

Keith Smith is co-founder and CEO of BigDoor. Keith has been working on gamification well before the term was invented. An avid game fan, at the age of six he sold magazine subscriptions door to door in an effort to buy the original Atari Pong console. By his own admission, Keith wore out five Atari consoles and used his love of games to work his way through college as a game play counselor at Nintendo. He still knows every level and secret in Zelda and Super Mario Bros for the SNES.

Gamification again had a place later in Keith’s career when he was founder and CEO of Zango. Keith served as the CEO for 10 years and grew Zango from a startup to a multi-national company employing 300 people in six offices in four countries and multiple years was ranked among the Best Places to Work in Seattle. The company grew to $78 million in annual revenue and $24 million in EBITDA and ranked #7 on the Inc 500 list. While at Zango, Keith discovered a true passion for gamification after spending two years building a game-based loyalty program. Wanting to focus on game mechanics and gamification, and feeling the need to again scratch the entrepreneurial itch, Keith co-founded BigDoor with long-time business partner and best friend, Jeff Malek in 2009. A veteran entrepreneur, Keith started and bootstrapped two other tech companies prior to 1999. Learn more about BigDoor at www.bigdoor.com or follow him on Twitter @chiefdoorman.
Kris Duggan, CEO & Co-Founder at Badgeville
Kris Duggan is a serial entrepreneur with a passion for building innovative SaaS companies with thousands of delighted customers. He is dedicated to helping brands on the web increase user engagement by leveraging proven techniques in social gaming and loyalty. A sought-after speaker on gamification and user engagement, Kris is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. He believes the next decade of the web will focus on loyalty, user segmentation, and motivation techniques linked to deep engagement analytics. Prior to founding Badgeville, Duggan worked in leadership roles at a variety of successful companies, including WebEx, and across a wide variety of verticals.
Rajat Paharia, Founder & Chief Product Officer at Bunchball

Rajat Paharia is the founder and Chief Product Officer of Bunchball. Rajat’s skill set combines a unique understanding of technology and design that stems from a four year career at design firm IDEO where he was co-director of the Software Experiences Practice. While there he worked with clients including AT&T Wireless, Avaya, Microsoft, McDonald’s, HP and Philips. Prior to IDEO, Rajat worked at Philips Consumer Electronics, IBM Research and ViewStar. He has a Masters degree in Computer Science from Stanford University, with a focus on Human Computer Interaction, and an undergraduate degree from the University of California Berkeley.
Finnegan Kelly, CEO & Co-Founder at The Go Game
Finnegan Kelly is the CEO and Co-Founder of The Go Game. Started in 2001 in collaboration with his good friend Ian Fraser, The Go Game was the first location-based game of it’s kind. In a time before flash mobs and check-ins, hundreds of San Francisco adventurers came out each month to play one of their hand-crafted urban games, weaving actors and creative stunts with trivia and location based clues. Over the past 10 years The Go Game has evolved into the leader in corporate team building running over 50 events a month around the world. They hold the record for the world’s largest mobile phone game with an event in Dallas that featured over 2500 players. To date, over 1 million players have experienced their blend of fun and creativity, and they have grown to a 3 million dollar company with 20 employees across the country. Finnegan is responsible for the technical side of the company and which is poised to release its first iPhone App for SXSW. In his spare time, Finnegan is a jazz piano player around the Bay Area, performing at Revolution Café and Yoshi’s.

12/9/2011

websig — Sat, 19 Mar 2011 02:06:33 CDT

Dec 9 Thu 6:30-10pm
Spread Fire Across Social Network: Erlang & Wildfire
Speakers:
Karmen Blake, Instructor & Developer at Wildfire
Mike Nabasny, Senior Sales at Wildfire
Event: Spread Fire Across Social Network: Erlang & Wildfire
Date: 12/9/2010 Thu
Time: 6:30pm-10pm
Location: Hurricane Electric
Address: 48233 Warm Spring Blvd, Fremont California 94539
Food & Drink: Sponsored by Hurricane Electric

Agenda:
6:30 pm Networking & Food / Drink
7:00pm Speaker from Wildfire
8:30pm Speaker from BitTerrance
9:00pm Prizes

Karmen Blake, Instructor & Developer at Wildfire
Karmen Blake is a software developer for http://wildfireapp.co..., focused on creating apps to better help companies integrate branded interactive campaigns with viral features of the social web. Karmen has almost 10 years of experience in software development and 7 years of teaching web and software development at the college level. Karmen speaks at Ruby user groups and meetups on topics as RVM, Rails 3, BDD, and Erlang. He has contributed courseware to <a href="http://railstutor.org... target="_blank">Rails Tutor</a> and is active as a <a href="http://www.railsmento... target="_blank">Rails Mentor</a>. Session Summary:
Hear a brief overview of what Wildfireapp does and how to use the Promotion Builder to create interactive campaigns within social networks like Facebook. What do Facebook, 37signals, and Github have in common? They use Erlang, of course! Learn why Erlang is great at concurrency and what type of apps are best served by Erlang. As a technologist or developer we should strive to learn how others think, learn simple tools and embrace proven ideas to shape your own. We'll explore how learning functional programming concepts may help you build simpler object-oriented code. Learn the basics of Erlang and what it offers. Furthermore, we'll look at a few cool Erlang projects that may be worth trying and contributing to. After the session, you will:
- know what Wildfireapp is and how the Promotion Builder works
- have an overview and history of Erlang
- have seen introductory Erlang syntax (and where to learn more)
- have been exposed to how companies use Erlang
- have been exposed to a few Erlang projects and libraries you'll want to run home and try right away :)

Mike Nabasny, Senior Sales at Wildfire
Mike Nabasny is on the senior sales team at Wildfire. In this role he helps marketing brand managers around the world increase their presence and effectiveness in social media outlets. This process is different for each brand and often includes an education of the separate stages of social media strategy and how a brand can turn their social media efforts into revenue for the bottom line. In his spare time Mike is an avid photographer and enjoys authentic experiences in foreign countries. Prior to Wildfire Mike worked in various capacities for Texas Instruments primarily focused on local hardware designs. Mike has a computer engineering degree from Santa Clara University and is working on his MBA from the Haas School of Business. Summary
What are the best ways to attract new fans, keep those fans engaged and ultimately drive revenue from your online community? Come learn from Wildfire's experience in social media promotions. We have launched over 30,000 promotions on Facebook, Twitter and home websites. We will be sharing our best practices from this data and show you practical ways to get more ROI from your social media endeavors

Game Design Workshop - How to design no. 1 paid game app

websig — Tue, 23 Nov 2010 06:27:06 CST

Prizes: 2 Conrona Game Engine Licenses

TITLE: "Successful Mobile Game Design" OUTLINE: What makes a hit game? Why are some games "addictive" or "viral"? How do you design a game from scratch? How do you turn ideas into games? Using examples from hit iPhone games, Evan will discuss popular approaches to these problems, and how this game design process has influenced Ansca Mobile's casual game development tools.
SPEAKER BIO: Evan Kirchhoff, Software Architect, Ansca Mobile Evan is the lead architect of Corona Game Edition, Ansca's mobile game authoring tool. Before joining Ansca, Evan worked for Adobe as a Senior Flash Developer on the Verizon Wireless "Dashboard" project. In addition, Evan was the cofounder of Comrade Software, a Flash and mobile development company in San Francisco. Among other projects, Comrade shipped Flash mobile games to the carrier decks of both Verizon Wireless and Softbank Japan. Evan holds a BSc in Physics from the University of Manitoba, and reached ABD status in the University of Michigan's doctoral program in Philosophy.
ABOUT ANSCA MOBILE: Ansca Mobile is a venture-backed mobile startup based in Palo Alto, CA, and founded by former Adobe mobile software engineers who previously led the Adobe Flash Lite engineering team. Ansca team members also hail from Apple and Pixar, and the company's investors are former Google and Microsoft executives. Corona Game Edition is Ansca's cross-platform, hardware-accelerated game engine with an easy scripting API. Corona-based games run at native speeds in OpenGL on both iOS and Android devices, and take full advantage of device features like accelerometers and multitouch screens. Corona developers have already shipped hundreds of apps to the iTunes App Store, and more recently to the Android Marketplace. For more information on Corona, see http://www.anscamobil..., or this short introductory video: http://www.youtube.co...

9/29/2010 Call Me Hackathon

websig — Tue, 23 Nov 2010 06:21:43 CST

Speakers:
Adam Kalsey, Voxeo Evangelist & Platform team
Event: Call Me Hackathon
Date: 9/29/2010 Wed
Time: 6:00pm-11:00pm
Location: Hurricane Electric
Address: 48233 Warm Spring Blvd, Fremont California 94539
Food & Drink: Sponsored by Hurricane Electric
Hackathon: Sponsored by Voxeo

Agenda:
6:00 pm Networking & Food / Drink
6:30 pm API Review
7:00pm Case Study
7:30pm Hand-on Hacking with Tutors
10:30pm Demo & Prizes

Adam Kalsey, Voxeo Evangelist
Adam Kalsey has been an internet entrepreneur since 1995. He manages Voxeo's Developer Network, evangelizing Voxeo to developers and startups. He was a co-founder of IMified, where he created the leading platform for Instant Messaging applications, and joined Voxeo through the acquisition of IMified in June 2009. Previously, he was founder and CTO of Pheedo, a pioneer in RSS advertising and had served as VP of Product for cloud computing and advertising companies. Adam's passion for startups led to his co-founding SacStarts, a Sacramento entrepreneur community. Adam blogs about technology, user experience, and baseball at Kalsey.com and can be found on most social services as akalsey.

8/25/2010 Game night: iPad & Android Game design + Sport Racing Competition

websig — Sat, 04 Sep 2010 17:59:26 CDT

Speakers:
Mark Juarez, CEO & Founder of The Happy Company and Book Author of "Thinking Cheese"
Samsung Platform Team
James Testa, Founder & iOS4 developer at Aerende
Event: Game night: iPad & Android Game design + Sport Racing Competition
Date: 8/25/2010 Wed
Time: 6:00pm-9:00pm
Location: Hurricane Electric
Address: 48233 Warm Spring Blvd, Fremont California 94539
Food & Drink: Sponsored by Hurricane Electric

Giveaways sponsored by "Thinking Cheese": First 100 registered attendees will receive one massage product.
Sport Racing Winner Prize sponsored by "Thinking Cheese": A gift bag of retail value closer to US $80 consumer products.
Agenda:
6:00 pm Networking & Food / Drink
7:00 pm Presentation
8:30 pm Raffle Prizes

7:00 pm Founder Chat
7:20 pm Android Cyber Game Competition
8:00 pm iPad Game Design

Samsung is announcing Samsung mobile Challenge WCG2010 World Cyber Games
http://mobile.wcg.com...
Come and check out the latest Samsung Galaxy! We'll give you the driver seat to compete

Mark Juarez, CEO of The Happy Company and Book Author of "Thinking Cheese"
At the age of 11, Mark Juarez started his first business mowing lawns. When his best friend’s grandmother, a woman near and dear to his heart, needed much more than just a mowed lawn, he decided to help by fixing her roof at almost no charge. Soon, he began to notice the obvious disrepair all over his own neighborhood and, in an effort to aid his community, he began offering basic repairs at low to no cost: fixing roofs, cracked windows, broken doors, and patching walls and painting. He refused to take payment until the residents were completely satisfied with his work. At this very young age his business philosophies grew from hard work, compassion and an overwhelming desire to serve. These philosophies would last an entire lifetime, making him a successful business owner and entrepreneur.
In 1992 Mark established The Happy Company with his own personal savings of $22,000. Built on values such as “Integrity Before Profit” and “Work is Love Made Visible,” within three years the company’s sales exceeded $20 million annually with only one product: The Happy Massager. “Happy” became it the world’s best-selling massage tool and an industry-changing phenomena thanks to Mark’s belief that ‘All Is Possible!’ Today, Mark’s energy is focused on his new, fictional friend named Charlie who was created out of the belief that all is possible and a concern for the impact that the current economic conditions of the world are having on everyday life. Mark recognized the correlation between past and present day struggles and endeavored to illuminate those struggles in Charlie’s story. A goal of his first literary work is to instill in others the principle of looking for opportunity in every possible circumstance. It is his greatest hope that Charlie sparks a movement of kindness across the globe because every person touched by Charlie’s story has the opportunity to become part of the change.
Technical Session: 2D Game Design on iPad using Unity
1) iPad development

A) Used Unity3D with SpriteManager2 (SM2)
B) Used Maya for 3D animation and Fireworks for 2D
C) Explain how tools were selected
D) 2D sprites vs 3D characters
E) Javascript was used - show code

2) database design
3) game design

A) Levels and memory issues

4) sound & graphic optimization

A) Sound was uncompressed 8 bit @ 22KHz
B) Graphic optimization -
a) SM2 packed animations into textures
b) used PVRTC compression

5) game engine

A) Unity 3D
B) PhysicX by NVidia used for collisions

6) server architecture

A) Ruby on Rails and MySQL used for server

7) Cross Platform

A) Currently using Unity to port to Android
a) Will support one screen size initially

8) Enhancements

A) Facebook connect
B) OpenFeint, Agon Online, Scoreloop
C) Virtual Weapons

9) Lessons learned

A) Keep it simple
B) Start sooner :-)
C) Think through memory usage before coding or making graphics

10) Next game

James Testa, Founder & iOS4 developer at Aerende
James Testa is with Aerende, Inc. a maker of iPhone apps for the Medical, Financial,
Entertainment and Games markets. Aerende has the following apps in the App Store:
Secret Agent for iPad and iPhone,WaterTaxi, iHomeopath, iHomeopath Lite, LoveOrNot,
KidsAndParents. iHomeopath Lite has been translated into 9 languages.

7/28/10 Disney Effect - How to build your web/mobile castle over OpenGL in 2D & 3D

websig — Wed, 04 Aug 2010 03:22:07 CDT

When: 7/28/2010 Wed

Event: Disney Effect - How to build your web/mobile castle over OpenGL in 2D & 3D
Meetup: http://www.meetup.com/Silicon-Valley-Web-Builder/calendar/13942114/
Registration: http://opengldisney.eventbrite.com/
Speaker
Robert Muller, Lead OpenGL Developer at Tapulous (Now Disney)

Date: 7/28/2010 Wed
Time: 6:00pm-9:00pm
Location: Hurricane Electric
Address: 48233 Warm Spring Blvd, Fremont California 94539
Food & Drink: Sponsored by Hurricane Electric

Raffle Prize Sponsor: Wiley Publisher

Agenda:
6:00 pm Networking & Food / Drink
7:00 pm Presentation
8:30 pm Raffle Prizes

OpenGL is the industry standard for high performance graphics. It has been heavily used in games, virtual reality, mobile phones and supercomputers. Come and learn how to paint your 2D / 3D castle with OpenGL.
Session I: OpenGL * Why OpenGL?
* OpenGL vs WebGL
* When to use OpenGL?
* How to use OpenGL in 2D or 3D? show examples?
* When and how do you port other game engine into OpenGL? graphic engine
* What can you accomplish with OpenGL? Design patterns? show codes?
* OpenGL 1.0 EL & OpenGL 2.0
* How do you use OpenGL in iPhone, Android, Palm, Nokia, Blackberry?
* How do you optimize different screen size between iPhone & iPad?
Robert Muller
Lead OpenGL Developer at Tapulous (Now Disney)
Rob grew up with a need to play video games as they were not intended, that transformed into a love of making video games in highschool. In college he made fun demos on a range of platforms in his spare time. He currently works at Tapulous to help make the greatest new games on the greatest new platforms. Now that his hobby is his job, Rob spend his spare time riding motorcycles and go-karts.

6/27/10 Leanstartup: Building Cloud-based App for web/mobile on a dime

websig — Sat, 17 Jul 2010 00:38:51 CDT

When: 6/30/2010 Wed

Event: Building Cloud-based App for web/mobile on a dime
Meetup: http://www.meetup.com/Silicon-Valley-Web-Builder/calendar/13665845/
Registration: http://cloudcomputing2010.eventbrite.com/
Speakers
Sebastian Stadil, Founder of Scalr & Founder of Silicon Valley Cloud Computing Group
Georgi Dagnall, CEO at Geogad & Leader of Android / iPhone informal meetup

Date: 6/30/2010 Wed
Time: 6:00pm-9:00pm
Location: Hurricane Electric
Address: 48233 Warm Spring Blvd, Fremont California 94539
Food & Drink: Sponsored by Hurricane Electric

Agenda:
6:00 pm Networking & Food / Drink
7:00 pm Presentation
8:30 pm Raffle Prizes
Session I:
Cloud is becoming main stream in replacing traditional web host & servers. Most popular cloud computing options are Google App Engine (GAE), Microsoft Azure, Amazon (AWS), Rackspace, Salesforce, Zoho, Cloud computing can be implemented into layers: Client, Application, Platform, Infrastructure, and Server. As Cloud computer is getting more complex in its offer and features, anyone would have to learn the basic of cloud computing, best practices, and optimizations. Come and hear from the expert in Cloud computing.

Cloud Computing Options
What are new trends in Cloud Computing
How to setup Cloud Computing from scratch
What kind of mistakes to avoid
How to keep the cost low
How to use cloud computing in a lean startup

Sebastian Stadil
Founder of Scalr & Founder of Silicon Valley Cloud Computing Group Sebastian has been an Amazon Web Services developer since 2004, starting with the E-Commerce Service (now Associates Web Service), then the Elastic Compute Cloud (EC2) as it was launched. He founded the Silicon Valley Cloud Computing Group, a user group of over 1800 members that meets monthly to present the latest developments in the industry. Recently, Sebastian founded Scalr, a software-project-turned-startup that scales website infrastructure automagically. When he is not working on Scalr, Sebastian likes to make sushi and play rugby. Sebastian Stadil’s Specialties:
Development (Ruby, PHP, jQuery, Git, Test Driven Development, REST and SOA) ; Infrastructure (Apache, Tomcat, memcached, Amazon EC2 and S3, Cassandra, MySQL Cluster, NoSQL)
http://www.linkedin.c...
Session II:
These days most popular device applications in iPhone & Android requires server-side content and computing. Our speaker(s) will be sharing their experience in designing and deploying server in supporting mobile application.
Georgi Dagnall
CEO at Geogad & Leader of Android / iPhone informal meetup Georgi Dagnall is CEO at Geogad, Inc, an Internet travel content platform that distributes audio- and video-based self-guided tours of popular tourist destinations. The tours are available over the web, over the mobile web to browsers on feature phones, and over Google Android-powered smartphones via native apps. During her time at Geogad, Dr. Dagnall has become proficient in audio and video content delivery over multiple channels and mobile devices. She hosts the Informal Android Developer Meetup in Silicon Valley and coordinated and led the first Android-related developer-led competition in Silicon Valley. Her wide background in computer systems and languages is includes HTML, CSS, JavaScript, AJAX, Java, J2EE, PostgreSQL, C, and C++ among others. Her prior employment covered both R&D and technical marketing in the cable TV optical systems division of Harmonic, Inc. She received her doctorate from the Georgia Institute of Technology while researching the growth of InAsP strained quantum well lasers.

5/26/10 iPhone iPad SDK 4.0 Strategy & Analytic

websig — Mon, 28 Jun 2010 17:56:15 CDT

5/26/10 Wed

iPhone iPad SDK 4.0 Strategy & Analytic
Registration URL: http://iphoneos40.eventbrite.com/

Date: 5/26/2010 Wed
Time: 6:00pm-9:00pm
Location: Hurricane Electric
Address: 48233 Warm Spring Blvd, Fremont California 94539
Food & Drink: Sponsored by Hurricane Electric Agenda:
6:00 pm Networking & Food / Drink
7:00 pm Presentation
8:30 pm Raffle Prizes Speakers: Ramin Firoozye
Founder at Frolicware

Colin Morris
Product Evangelist at Flurry
Session: iPhone Back-end Servers for Mere Mortals

Scalable yet affordable back-end servers for iPhone Applications
Cloud-based services
Connect iPhone App to Network Services
Apple Push

Session: iPhone SDK 4.0 on iPhone / iPad and Analytics compared to mobile platforms

What is coming on iPhone SDK 4.0
How the community response to iPhone SDK 4.0
Trends on iPhone & iPad
How to use Analytics to improve your iPhone / iPad revenues
How to cross promote app in other platforms

Ramin Firoozye

Founder at Frolicware

Ramin Firoozye has worked for over 20-years in the tech industry developing a range of technologies from web browsers to server frameworks and socialnetworks. His products have had over 100 million copies in distribution. He's the founder and principal developer at Frolicware (http://frolicware.com), aniPhone product development and consulting house focused on user experience and well-designed applications. His iPhone applications have won awardsat iPhoneDevCamp for two years running. AutoPark (http://autoparkapp.com)--a parking application--won 'Most Useful App' award at the 2009iPhoneDevCamp. It was released on the Appstore in January 2010 and will be demoed at MacWorld San Francisco in the Mobile Application Showcase. Helives and works in Berkeley, California with his wife and 1.75 children. Past Presentation: http://slideshare.net/raminf/iphone-backend-servers

Colin Morris
Product Evangelist at Flurry
Colin is part of Flurry’s business development team, where, as product evangelist and business development manager, he works with Flurry’s 30,000+ developers and publishers on both business optimization solutions and product enhancements. Flurry, which provides mobile analytics and marketing solutions, has more than 2.5 billion sessions per month, across four platforms: iPhone, Android, Blackberry, and Java. Previous to the mobile space, Colin was the head of product management for the social network, TBD, where he focused on audience segmentation, microtransactions, and feature development. Colin has covered the technology sector as a producer and a journalist, writing and editing for macHOME Magazine and Columbia University, among others.

4/28/10 She Works Hard For The Money Accepting Money On Mobile from PayPal

websig — Mon, 28 Jun 2010 17:51:14 CDT

Registration URL: http://workshardforthemoney.eventbrite.com/

4/28 Wed
She Works Hard For The Money: Accepting Money on Mobile from PayPal

Date: 4/28/2010 Wed
Time: 6:00pm-9:00pm
Location: Hurricane Electric
Address: 48233 Warm Spring Blvd, Fremont California 94539
Food & Drink: Sponsored by Hurricane Electric Raffle Prizes: Books from Pearson
Agenda:
6:00 pm Networking & Food / Drink
6:00 pm PayPal Marketing Group Interview
7:00 pm Presentation & Demo
8:30 pm Raffle Prizes
Speakers:
Sam Lightstone, Book Author of "Making it Big in Software: Get the Job, Work the Org. Become Great"& well-established public speaker and prolific inventor

Meet Praveen, Leader Evangelist at PayPalx
Anshu Gupta, Software Engineer at PayPalx

Kenji Kato, Winner team at iPad Dev Camp 2010 "iConfession"
Michael Robinson, Founder of Inventive Photo-Ordering Baublet iPhone App

Sam Lightstone
• Part of his world book tour
• Reveal the inside success factors in 17 luminaries from original and exclusive interviews
• What startup founders and executives should learn from their experience in their choice of path
Meet Praveen & Anshu Gupta
• PayPal App using bump to process transaction
• PayPal integration to RIM & Android App Stores
• PayPal iPhone / iPad SDK
• PayPal mobile payment library
Kenji Kato
• Explain how the team design and build their winning iPad app with payment transaction
• App Demo
• Show types of online monetization applications and mechanisms

Event Summary

PayPal has offered a free application for the iPhone ever since the App Store launched in mid-2008, and it has gradually been improving over time. Today’s release brings a handful of significant new features. First, it now allows you to send a money request to your contacts (it’s essentially a bill). Second, you can now withdraw money out of your PayPal account and deposit it into your bank account. And there’s the Bump integration, which allows you to exchange money simply by tapping two iPhones together and entering the amount of the transaction — finally, an easy way to collect money from those friends who always seem to be out of cash.
The PayPal app includes a few more minor new features. There’s now an integrated tip calculator and bill splitter, as well as a reminder function that alerts you when you need to send or withdraw money. And the application now integrates the ‘PayPal For Kids’ program, which allows kids and teenagers to access a PayPal sub-account that’s linked to their parent’s.
PayPal’s iPhone app is only one component of the company’s mobile strategy. Last spring it partnered with RIM for the launch of the BlackBerry App World store, and it has also integrated with eBay’s mobile application. iPhone developers can easily integrate PayPal functionality using a PayPal library. And aside from the iPhone app, it offers native PayPal applications for Android and RIM phones as well (the company plans to brings these apps up to speed with the new iPhone release over the next few months).
Sam Lightstone
Book Author of "Making it Big in Software: Get the Job, Work the Org. Become Great"& well-established public speaker and prolific inventor
His new book is “Making It Big in Software: Get the Job. Work the Org. Become Great”, and shares hard-won lessons to help readers jumpstart their software careers. The book is unique because Sam conducted exclusive interviews with 17 luminaries in the industry (including Google’s Marissa Mayer, Linus Torvalds, Steve Wozniak, etc.) and it has been getting great reviews so far. See this one from Mike Riley of Dr. Dobb’s Online:
http://www.drdobbs.com/blog/archives/2010/03/making_it_big_i.html
Sam Lightstone is the creator of MakingItBigCareers.com as well as Program Director and Senior Technical Staff Member with IBM’s Software Group, where he works on product strategy and R&D for one of the world’s largest software engineering teams. Sam is a sought-after public speaker, author, and prolific inventor who still spends a good part of his professional time recruiting and mentoring software engineers. Sam has presented to dozens of Fortune 500 companies, industrial and scientific conferences, and major universities on topics related to careers, technology trends, and emerging research needs. Sam has been quoted in eWeek, InformationWeek, InfoWorld, and the MIT Technology Review. His management career has spanned from small high-performance applied research teams up to large-scale projects with more than 200 staff across multiple geographies.
**List of software luminaries who provided original, exclusive interviews to Sam Lightstone, author of the new book, “Making It Big in Software”.
www.informit.com/title/0137059671
- Steve Wozniak, Inventor, Apple computer
- John Schwarz, CEO, Business Objects
- James Gosling, Inventor, Java programming language
- Marissa Mayer, Google VP, Search Products and User Experience
- Jon Bentley, Author, Programming Pearls
- Marc Benioff, CEO and founder, Salesforce.com
- Grady Booch, IBM Fellow and co-founder Rational Software
- Bjarne Stroustrup, Inventor, C++ programming language
- David Vaskevitch, Microsoft CTO
- Linus Torvalds, Creator, Linux operating system kernel
- Richard Stallman, Founder, Free Software Movement
- Peter Norvig, Google’s Director of Research
- Mark Russinovich, Microsoft Fellow and Windows Architect
- Tom Malloy, Adobe Chief Software Architect
- Diane Greene, Co-founder and past CEO of VMware
- Robert Kahn, Co-inventor, the Internet
- Ray Tomlinson, Inventor, email

Praveen Alavilli is the developer evangelist for the PayPal X Developer Network helping developers to monetize their ideas and applications using PayPal Payments Platform. Prior to PayPal, Praveen worked at Amazon.com and AOL as a System Architect designing and building Web Authentication and Identity systems. Praveen is an active member of several Internet Identity communities like OpenID and OAuth.
Anshu Gupta is the Staff Software Engineer in Mobile Product Development team for the PayPal X Developer Network He has 12 years of engineering experience in telecommunication, mobile and finance industry.

9/29/06 Yahoo Hack Day

websig — Mon, 28 Jun 2010 17:48:16 CDT

Web SIG is visiting Yahoo Hack Day!

See what we are hacking in less than 12 hours

Yahoo! Inc.
701 First Avenue
Sunnyvale, CA 94089

http://maptiply.com

10/7/06 Silicon Valley Codecamp

websig — Mon, 28 Jun 2010 17:47:55 CDT

Web SIG is sponsoring Silicon Valley Codecamp

CodeCamp is a free conference by and for the developer community. Speakers volunteer their time and attendance is free of charge. This event is a place to learn, to network and to dig into some code. There are over 50 presentations from speakers such as Douglas Crockford, Matt Mullenweg, and Tantek Celik.

When: Oct 7&8, 2006
Who: 700+ Developers have signed up so far
Where: Foothill College in Los Altos Hills
Register at: http://siliconvalley-codecamp.com/

9/26/07 Wiki of Beauty & The Beast: Usability & Functionality

websig — Mon, 28 Jun 2010 17:47:33 CDT

Giveaway are sponsored by Adobe, Meebo, LuckyOliver

Wiki of Beauty & The Beast: Usability & Functionality
Registeration:http://wikibeautybeast.eventbrite.com

Wiki of Beauty & The Beast: Usability & Functionality
Date & Time: 9/26/07 Wed 6:30pm
Location:
Hurricane Electric Building Two "The Matrix"
48233 Warm Springs Blvd, Fremont CA 94539
6:30pm Registration, Networking, Food & Drink
7:30pm Presentations & Discussion Panel
9:30pm Giveaways

Moderator:
Luke Wroblewski
Senior Principal of Product Ideation & Design at Yahoo! Inc. & Author of “Site-Seeing: A Visual Approach to Web Usability”

Speakers:
Kevin Flaherty
Co-founder and VP of Marketing at Wetpaint (Seattle)
Ryan Lukehart
Director of Sales and Marketing at BrainKeeper (Virginia)
Aaron Fulkerson
Co-founder and V.P. Product Management at Mindtouch (San Diego)
Raju Vegesna
Zoho Evangelist at Zoho
Joshua Wold
Global Pre-Sales Team Manager at Atlassian Software Systems

What it is about:
Can wikis put on a pretty face and perform like a beast as well? Our Expert Moderator will examine the Usability, Functionality, and overall Package Design on the best award-winning Wikis. From this educational discussion panel, we will learn the best practice and worse mistakes from these innovative Wikis in Web 2.0 space.

Who Should Attend?

Content Management System Admin & Users
Wiki Admin & Users
Wiki Developers
User Interface Designers & Interactive Engineers
Wiki Bloggers
Startup Founders
Executives

What You Will Learn?

User Experience
Product Design
Usability
User Interface
Work Flow
Task Analysis
Work Flow
Enterprise Application Design
WIki Customization & Features

Luke Wroblewski
Senior Principal of Product Ideation & Design at Yahoo! Inc. &
Author of “Site-Seeing: A Visual Approach to Web Usability”
Luke Wroblewski is a Web strategist, designer, and author. He is currently Senior Principal of Product Ideation & Design at Yahoo! Inc. and Principal of LukeW Interface Designs, a product strategy and design consultancy he founded in 1996. Luke works on new business ideation and conceptualization using design methodologies, skills, and principles to create and refine the strategy and design of new or existing products.

Luke has authored a book on Web interface design principles titled “Site-Seeing: A Visual Approach to Web Usability” and numerous articles on design methodologies, strategies and applications including those featured in his own online publication: “Functioning Form”. He is also frequent presenter on topics related to Web strategy and design and a former member of the board of directors of the Interaction Design Association.

Previously, Luke was the Lead User Interface Designer of eBay Inc.’s platform team. At eBay, he led the strategic design of new consumer products (including Kijiji and eBay Express) and internal tools and processes including design pattern and creative asset management systems. Luke also taught interface design courses in the Graduate School of Library and Information Science at the University of Illinois and worked as a Senior Interface Designer at the National Center for Supercomputing Applications (NCSA), birthplace of the first popular graphical Web browser, NCSA Mosaic.

Kevin Flaherty
Co-founder and VP of Marketing at Wetpaint
Kevin Flaherty has a strong product marketing background, having worked as a brand manager at Colgate-Palmolive from 1997 to 2000. He was responsible for driving marketing programs and cross-functional teams for the company’s Palmolive Dish Liquids business. While there, Kevin oversaw all aspects of the product and promotional mix for a flagship brand. Kevin then worked for Amazon.com, where he was responsible for managing the Amazon.com homepage as well as all partner landing pages. From 2000 to 2001, he was responsible for
optimizing the customer experience and revenue metrics for one of the world’s most heavily trafficked e-commerce sites. Most recently, Kevin worked at Precor Incorporated, one of the country’s most successful fitness equipment brands. From 2001 to 2005, Kevin oversaw commercial and consumer marketing, public relations, and strategic events as the director of marketing.

Kevin earned a M.B.A. from Indiana University, where he was the recipient of
the Lazzara Memorial Scholarship. He also holds a B.S. in Business
Administration from Washington University in St. Louis, Missouri.

Ryan Lukehart
Director of Sales and Marketing at BrainKeeper
Ryan Lukehart has spent his entire career working with information delivery systems. His experience has encompassed roles in product management, marketing communications, and sales. Ryan has applied these skills within a number of industries, including higher education, consulting, and business process automation.

BrainKeeper is the second company that Ryan has co-founded, after leaving a successful web consulting business that was started in 2000. During his career, he has developed a passion for solving the communication failures that are pervasive in organizations around the world. Ryan's primary focus is to make technology tools easier to use so that they can truly improve the lives of the people who use them.

Ryan co-founded BrainKeeper with a vision to give everyone the ability to contribute their knowledge to a system that could deliver that knowledge to the right people in an organization. A wiki product was the perfect concept, but a new approach was needed to adapt wiki technology to the corporate world. Ryan has helped to deliver an innovative product that provides significant value to corporations as a complete communication and knowledge management system.

Aaron Fulkerson
Co-founder and V.P. Product Management at Mindtouch
Aaron is a multifaceted entrepreneur and technology advocate. He is a recognized expert on communities, software, and open source. Aaron has been a featured speaker on these topics at conferences and Universities. He has successfully deployed and managed communities virtually and in meatspace for non-profits, teams within Microsoft, open source projects, and research and development teams. He also co-founded and helped community outreach programs to provide computing resources to underprivileged persons in North Carolina and Minnesota. Aaron received his BS in Computer Science from University of North Carolina—Chapel Hill.

Raju Vegesna
Zoho Evangelist at Zoho
Raju is the evangelist for Zoho and has been revered by the media as one of the key players in the Office 2.0 revolution. He has worked for Zoho from its inception, and wears multiple hats stemming from manager of customer/community relations to technology visionary. Raju is one of the key people responsible for developing the strategic direction of the Zoho Office Suite. He is an avid blogger (see: blogs.zoho.com), and users of Zoho are encouraged to contact him directly.

Raju's motto is "The customer is at the core of every activity that we do at Zoho. It?s more than a saying, it?s put into action at Zoho."

Prior to joining AdventNet, Raju co-founded an Internet services company serving the educational market. He holds a Bachelors degree in Computer Science.

Joshua Wold
Global Pre-Sales Team Manager at Atlassian Software Systems
Joshua Wold is a collaboration technologies specialist heading up the global pre-sales efforts of Atlassian Software Systems, a leading provider of innovative collaborative and development tools.

Combining his Masters in Communication with 10 years of business technology experience Joshua has focused his efforts on combining an understanding of how people relate to one another with technology. A creative evangelist of emerging technologies, he has specialized in technology focused on helping people and organizations communicate and collaborate more effectively.

Joshua began his career managing and growing the business operations of BrainLAB, a leading software based medical device manufacturer. Transitioning into web development and telecommunications sales honed both his technical skills and the ability to apply technologies to practical uses. Currently heading up the global pre-sales team at Atlassian, Joshua is growing adoption of new technologies such as Enterprise wikis.

A firm believer in transparency and applicable technologies, Joshua advocates developing technology that is both easily usable and useful. A non-traditional technology evangelist paired with a non-traditional software company breaking the norms.

Sponsor:

Host, Food & Drink

Image Sponsor:

LuckyOliver Stock Photos

10/31/07 Amazon's Workshop: Launching & running startups on Amazon's Web Services

websig — Mon, 28 Jun 2010 17:46:54 CDT

Amazon Workshop: Launching and running startups using Amazon Web Services
Speaker: Jinesh Varia, Amazon Web Services Evangelist at Amazon
Date & Time: 10/31/2007 Wed 6:30pm-9:30pm
Location: Hurricane Electric "The Matrix" Building
48233 Warm Springs Blvd, Fremont CA 94539
FREE if pre-registered; $10 at the door
Registration: http://amazonanatomy.eventbrite.com/

Talk : Amazon Web Services Unleashed
With ten services launched, Amazon Web Services provides developers access to inexpensive, scalable web-based business solutions and infrastructure.
Amazon.com opened its technology and product vault in 2002, via Amazon Web Services, to allow developers the ability to construct powerful applications using the resources the company spent ten years and over $2 billion developing. The presentation will be divided into two main sections – First half will provide a High-level overview of Amazon Web Services with focus on start-up companies and second half will focus on technical overview of Amazon’s Utility computing Services.

Overview of Amazon Web Services

Web-Scale Computing Vision

Startup Kit for startup companies

Amazon Mturk, Amazon ECS and other services

Dive into Amazon Utility Computing Services

Amazon EC2/Amazon S3/Amazon SQS

Using Amazon S3 with Ruby on Rails

“Auto-Scale” Rails Applications

Deploy Rails applications on Amazon EC2

Ruby on Rails Amazon Machine Images

The session will also demo other cool Ruby on Rails applications that are developed
by Amazon Developer community and share their best practices.

Jinesh Varia, Evangelist
Amazon Web Services
Jinesh Varia is focused on furthering awareness of web services and inspiring developers to create innovative applications using Amazon Web Services. Jinesh also helps developers on a 1:1 basis and help them implement their own ideas using Amazon’s innovative services. You might find him at local code camps, tech conferences and at all the geeky things that happen in Web 2.0 world. Jinesh is a Ruby-on-Rails aficionado and avid developer and loves to dive into new technology initiatives.

Prior to joining Amazon as an evangelist, Jinesh was involved in an XML Standards-based firm, UBmatrix, as Solutions Architect and Enterprise Team Lead working on various financial services projects including Call Modernization Project at FDIC. He was also lead developer at Penn State Data Center, Institute of Regional Affairs. Jinesh is originally from India and holds a Master’s degree in Information Systems from Penn State University. He plays tennis and loves to trek.
jvaria@amazon.com

Nov10&11 07 User Experience Barcamp/Facebook Developer Garage

websig — Mon, 28 Jun 2010 17:46:23 CDT

Nov10-11 Sat/Sun
BarCamp
Detail: http://www.barcamp.org/SvwbBarCamp
Register: http://svwbbarcamp.eventbrite.com

Accept overnight hacking
Bring your indoor camping gear & sleeping bed

BarCamp Schedule:
http://www.barcamp.org/svwb_schedule
Contest:
http://www.barcamp.org/svwb_contest
Volunteer Schedule:
http://www.barcamp.org/svwb_volunteers
Sponorship:
http://barcamp.org/svwb_sponsors
"A Night at The Matrix"

When: Nov 10-11 Sat 6pm to Sun 5pm
Where: 48233 Warm Springs Blvd, Fremont CA 94539
Map: Hurricane Electric Building Two "The Matrix"
Direction: dial DIR-ECT-IONS (347-328-4667) and select event "S V W B Bar Camp"
FREE if pre-registered at http://svwbbarcamp.eventbrite.com; $20 At the door

Keynote
Track #1 Facebook
Track #2 Web Building
Contest Demo & Announcement

Sponsor:
Host, Food & Drink

Image Sponsor:

LuckyOliver Stock Photos

7/30/08 Client-Side Story

websig — Mon, 28 Jun 2010 17:45:53 CDT

7/30/2008 Wed 7:00-9:30pm
Client Side Story: Enhancing Experiences
with Ajax, RIAs, and Browser-side Intelligence
Jared M. Spool, Founding Principal of User Interface Engineering
Location: Hurricane Electric "The Matrix" Building
48233 Warm Spring Blvd, Fremont California 94539
Registration URL: http://clientsidestory.eventbrite.com FREE if register online

Client Side Story: Enhancing Experiences with Ajax, RIAs, and Browser-side Intelligence

Browser-side development capabilities, such as Javascript, Ajax, and Rich-Internet Applications (RIAs), (along with the latest additions: Adobe's AIR and Microsoft's Silverlight,) presents developers with tremendous power. We can create more fluid interactions, moving away from the dreaded page refresh, giving users an experience more like the desktop applications they are used to.

As more sites move to using these capabilities, developers are exploring the canvas -- seeing what works and what doesn't. Through this exploration, we've discovered patterns and principals to help guide us to make better designs going forward.

In this presentation, Jared will talk about the different approaches developers have taken with these new capabilities. He'll discuss:

+ What smart clients bring us, such as enhanced progressive disclosure, visualization, and effeciency capabilities?

+ What we can learn from game design for creating immersive experiences?

+ What are the common traps developers fall into when they start playing with these technologies?

He'll show examples from Flickr, Google, Yahoo!, Netflix, Lands End, Gap, and LA Times, deconstructing their use of these new development capabilities to help us understand how we can apply them to our own designs.

Jared M. Spool, Founding Principal
User Interface Engineering

If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective, knowledgeable communicator on the subject today. What you probably don’t know is that he has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers. Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.

7/16/08 One Thousand and one Rails App

websig — Mon, 28 Jun 2010 17:45:21 CDT

7/16/2008 Wed 7-9pm
Unofficial Ruby Gathering
Night-time Story: Learning From Early Success of One Thousand and One Rails Applications
Speaker: Jason Hoffman, CTO at Joyent
Location: Google Campus
Address: Paramaribo Tech Talk Room Building 42, 1600 Amphitheatre Parkway Mountain View, CA 94043
Registration URL: http://rubytwitter.eventbrite.com
FREE

Jason A. Hoffman is a founder and the CTO of Joyent, an on-demand infrastructure and cloud computing company that serves billions of page views and traffics hundreds of millions of emails per month.

Joyent is dedicated to the singular mission that developers should be able to start at a small scale and flex to a global scale with minimal friction. Joyent is among the world’s largest OpenSolaris installations and while supporting all unix-based languages and data stores, Joyent’s products have included the first production support of Ruby on Rails, inclusion of the ZFS file system, and Joyent’s DTrace-enabled Ruby ships on MacOS X Leopard and soon on OpenSolaris.

Jason is a systems scientist with BS and MS degrees from UCLA, and a PhD from UCSD, and is an expert in scalable architectures. He has applied his knowledge and experience from the Web to Games to Computational Chemistry, Proteomics and Cancer biology.

Jason’s past and future talks:

“Scale with Rails: Real-life capacity and deployment planning”, Silicon Valley Ruby Conference, April 2006 (invited)
“Scale with Rails”, Scale with Rails New York Workshop, July 2006 (invited)
“Scale with Rails”, Scale with Rails Laguna Beach Workshop, August 2006 (invited)
“Rails: A System View”, RailsConf Europe, September 2006 (submission)
“Scale with Rails”, Scale with Rails Frankfurt Workshop, October 2006 (submission)
“ZFS, Containers and More”, Sun Solaris Kernel Technical Discussion, October 2006 (invited)
“Collaboration in Small Teams with the Joyent Connector”, Under the Radar: Why Office 2.0 Matters, March 2007 (invited)
“Scaling a Rails Application from the Bottom-Up”, RailsConf US, May 2007 (submission)
“Ruby on Rails: To Scale or Not to Scale”, Geeksessions, May 2007 (invited)
“Scaling a Rails Application from the Bottom-Up”, RailsConf Europe, September 2007 (submission)
“Scaling Facebook Applications”, Facebook Developer Garage Dallas, November 2007 (invited)
“Scaling Facebook Applications”, Facebook App Garage, Johannesburg, South Africa, January 2008 (invited)
“Scaling Facebook Applications”, Facebook App Garage, Cape Town, South Africa, January 2008 (invited)
“Building Applications to Scale”, Opensocial Hackathon II, San Jose, CA, February 2008 (invited)
“Scaling Facebook Applications”, Facebook Developer Garage Austin, Austin, TX, March 2008 (invited)
“Scaling with DTrace”, dtrace.conf, March 2008
“DTrace and MySQL”, MySQL Conference & Expo, April 2008 (submission with Ben Rockwood)
“Cloud computing”, Structure 08 Conference, San Francisco, CA, June 2008 (invited)

1/30/08 OpenSocial Hackathon

websig — Mon, 28 Jun 2010 17:44:52 CDT

Event: OpenSocial Hackathon Episode I of III
Date: 1/30/2008 Wed
Time: 5:00-10:30pm
Location: Google Campus
Address: Building 40, Kiev Training Room, 1600 Amphitheatre Parkway, Mountain View, CA 94043
Hosted by: Google OpenSocial

Press Release

Agenda:
5:00pm OpenSocial Presentation & Mission X Introduction
5:30pm Code Lab
7:00pm Hackathon
10:00pm Closing
10:30pm Ending

Food and drinks will be served. Seats are limited. Require registration and approval.

Who Should Attend:

developer Rock Stars,
group leaders, and
entrepreneurs from the Web 2.0 community

What You Will Learn:

cover sample code,
how to write a social application, and
how to work in an OpenSocial developer sandbox.

How To Qualify:

must bring your fully-charged laptop that support wireless with power charger
able to program proficiently in JavaScript and a server-side language
team player
willing to participate in coding
prepare to attend the entire hackathon
must be over age 21 unless you submit with letter of recommendations

Note: Details are subject to change without notice.

Driving directions
1600 Amphitheatre Parkway
Mountain View, CA 94043

From San Francisco Airport and Points North

Merge onto US-101 SOUTH
Take the RENGSTORFF AVE/AMPHITHEATRE PKWY exit
Turn right on AMPHITHEATRE PKWY and drive over highway
Turn right onto CHARLESTON ROAD Drive past Landings Drive
Turn left into driveway at the "Google" sign at ALTA AVENUE

From San Jose Airport and Points South

Merge onto US-101 NORTH
Take the AMPHITHEATRE PKWY exit
Turn right onto CHARLESTON ROAD Drive past Landings Drive
Turn left into driveway at the "Google" sign at ALTA AVENUE

Silicon Valley Web Builder (SVWB)	Announcement
Blog URL: http://svwebbuilder.wordpress.com Twitter URL: http://twitter.com/svwb	We officially move to Meetup.com http://www.meetup.com/Silicon-Valley-Web-Builder/
Join SVWB Facebook Group Join SVWB Linkedin Group

Silicon Valley Web Builder - Recently Updated Pages

www.svwebbuilder.com

Gamification Part III: Best Practice

Gamification Part II: Monetization Model

3/30/2011 Gamification Part I

12/9/2011

Game Design Workshop - How to design no. 1 paid game app

9/29/2010 Call Me Hackathon

8/25/2010 Game night: iPad & Android Game design + Sport Racing Competition

7/28/10 Disney Effect - How to build your web/mobile castle over OpenGL in 2D & 3D

6/27/10 Leanstartup: Building Cloud-based App for web/mobile on a dime

5/26/10 iPhone iPad SDK 4.0 Strategy & Analytic

4/28/10 She Works Hard For The Money Accepting Money On Mobile from PayPal

9/29/06 Yahoo Hack Day

10/7/06 Silicon Valley Codecamp

Web SIG is sponsoring Silicon Valley Codecamp

9/26/07 Wiki of Beauty & The Beast: Usability & Functionality

Sponsor:

Image Sponsor: LuckyOliver Stock Photos

10/31/07 Amazon's Workshop: Launching & running startups on Amazon's Web Services

Nov10&11 07 User Experience Barcamp/Facebook Developer Garage

Image Sponsor: LuckyOliver Stock Photos

7/30/08 Client-Side Story

Jared M. Spool, Founding PrincipalUser Interface Engineering

7/16/08 One Thousand and one Rails App

1/30/08 OpenSocial Hackathon

Image Sponsor:

LuckyOliver Stock Photos

Image Sponsor:

LuckyOliver Stock Photos

Jared M. Spool, Founding Principal
User Interface Engineering