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6/27/07 User Behavior Over The Rainbow
Attention: Every attendee will receive a paid account from CrazyEgg and Instant FREE account from ClickTale
Registration: http://heatmap.eventbrite.com
Date & Time: 6/27/07 Wed 6:30pm
Location: Hurricane Electric "The Matrix" Building
48233 Warm Springs Blvd, Fremont CA 94539
6:30pm Adobe Workshop on CS3 Photoshop
7:15pm Adobe Workshop on CS3 Illustrator
Food & Drink will be served during workshop
8:00pm Utilization of Heatmap Technology in Web Analytics
9:00pm Giveaways
Terry White, technical resources manager for Adobe Systems Inc, leads a team of applications engineers that focus on professional publishing, Web authoring, and digital video. Terry has been active in the industry for over 18 years and is the founder and president of MacGroup-Detroit, Michigan's largest Macintosh users group. He is co-author of the InDesign CS Killer Tips book and a columnist for Mac Design magazine. He says, "TiVo has forever changed the way I watch television. With TiVo, theres always something on!"
User Behavior Over The Rainbow: Utilization of Heatmap Technology In Web Analytics
Dr. Tal Schwartz, Co-Founder & CEO at ClickTale (Israel)
Hiten Shah, Founder & CEO at CrazyEgg (LA)
Dr. Tal Schwartz is a technology entrepreneur, educator and Co-Founder & CEO of ClickTale Ltd. which offers intuitive, insightful analysis of your website by recording and replaying your visitors' online behavior.
Dr. Schwartz is a co-founder of the Technion’s Bronica Entrepreneurship and Innovation Center which supports entrepreneurship in Israel. Dr. Schwartz has taught at the Technion’s undergraduate, graduate, and MBA programs, as well as at the California Institute of Technology, Tel-Aviv University, the University of Haifa and DePaul University in Chicago. Dr. Schwartz was a co-founder of Expand Beyond Corp. which was sold to Semotus Inc.
Dr. Schwartz received his bachelor's degrees in Economics and Mechanical Engineering from the California Institute of Technology (1992) and earned his master’s and doctorate degrees in Finance from Cornell University (1997).
Hiten Shah graduated from UC Berkeley in 2003. Since then he has been engulfed in the Internet marketing world. He first started off with offering SEO services by co-founding Advantage Consulting Services and helping to write ACS’s company blog, Pronet Advertising. Soon after he saw the need for better Internet marketing tools and started creating web applications including Crazy Egg, Siteblimp, and Serph. More recently along with his partners at ACS, he has been focusing on providing Social Media Marketing solutions for companies of all sizes.
Who Should Attend?
What You Will Learn?
Our Policy On Comments: We will remove any comments unrelated to technical interests to our members as an effort to
maintain professional content on this wiki.
Giveaways Sponsored by Adobe, O'Reilly, Apress, LuckyOliver, ClickTale & CrazyEgg
Registration: http://heatmap.eventbrite.com
Giveaways:
| User Behavior Over The Rainbow: Utilization of Heatmap Technology in Web Analytics Theme Song: Rainbow Connection |
| Workshop Adobe CS3 Photoshop & Illustrator Terry White, Technical Resources Manager at Adobe (NY) Adobe CS3 is the most-anticipated biggest software release in Adobe history. Web designers or UI engineers rely on powerful tools to create Web 2.0 elements. What kind of power that CS3 Photoshop and Illustrator deliver? power that goes beyond the Web 2.0 gradient and reflection. |  |
| Watch Your Website Visitors – The Web 2.0 Way What are users doing on my website? Where are they stuck? What kind of errors are they seeing? And why are they abandoning my shopping cart? These and many more questions can be answered by ClickTale, a new web service that records and replays your visitors' online behavior. ClickTale shows you movies of visitors’ every mouse movement, every click and every scrolling action. In addition, the new Heatmaps show where your visitors look on the webpage, what parts of the page they skip and how far down they scroll. ClickTale is a hosted service, so there is no software to install and setup takes only a few minutes. |  ClickTale Demo Video http://blog.clicktale.com/2007/05/14/clicktale-at-the-tws2007 |
Date & Time: 6/27/07 Wed 6:30pm
Location: Hurricane Electric "The Matrix" Building
48233 Warm Springs Blvd, Fremont CA 94539
6:30pm Adobe Workshop on CS3 Photoshop
7:15pm Adobe Workshop on CS3 Illustrator
Food & Drink will be served during workshop
8:00pm Utilization of Heatmap Technology in Web Analytics
9:00pm Giveaways
Terry White, technical resources manager for Adobe Systems Inc, leads a team of applications engineers that focus on professional publishing, Web authoring, and digital video. Terry has been active in the industry for over 18 years and is the founder and president of MacGroup-Detroit, Michigan's largest Macintosh users group. He is co-author of the InDesign CS Killer Tips book and a columnist for Mac Design magazine. He says, "TiVo has forever changed the way I watch television. With TiVo, theres always something on!"
User Behavior Over The Rainbow: Utilization of Heatmap Technology In Web Analytics
Dr. Tal Schwartz, Co-Founder & CEO at ClickTale (Israel)
Hiten Shah, Founder & CEO at CrazyEgg (LA)
Dr. Tal Schwartz is a technology entrepreneur, educator and Co-Founder & CEO of ClickTale Ltd. which offers intuitive, insightful analysis of your website by recording and replaying your visitors' online behavior. Dr. Schwartz is a co-founder of the Technion’s Bronica Entrepreneurship and Innovation Center which supports entrepreneurship in Israel. Dr. Schwartz has taught at the Technion’s undergraduate, graduate, and MBA programs, as well as at the California Institute of Technology, Tel-Aviv University, the University of Haifa and DePaul University in Chicago. Dr. Schwartz was a co-founder of Expand Beyond Corp. which was sold to Semotus Inc.
Dr. Schwartz received his bachelor's degrees in Economics and Mechanical Engineering from the California Institute of Technology (1992) and earned his master’s and doctorate degrees in Finance from Cornell University (1997).
Hiten Shah graduated from UC Berkeley in 2003. Since then he has been engulfed in the Internet marketing world. He first started off with offering SEO services by co-founding Advantage Consulting Services and helping to write ACS’s company blog, Pronet Advertising. Soon after he saw the need for better Internet marketing tools and started creating web applications including Crazy Egg, Siteblimp, and Serph. More recently along with his partners at ACS, he has been focusing on providing Social Media Marketing solutions for companies of all sizes. Who Should Attend?
- Webmasters
- SEO & SEM professionals
- User Interface Designers & Interactive Engineers
- Web Designers
- Web Application Developers
- VPs of Marketing
- Executives & Founders
What You Will Learn?
- Latest features in CS3 Photoshop & Illustration
- Tips & Techniques from Adobe Certified Expert
- Deeper learning from heatmap analysis beyond web analytical tools such as website traffic tracker and log file analyzer
- How to measure and analyze heatmap data and trends
- Understand user behavior such as clicks and interactions
- How to combine heatmap results with web analytical tools to deliver more powerful results for decision-making
Sponsor:
Host, Food & Drink 
Image Sponsor:
Our Policy On Comments: We will remove any comments unrelated to technical interests to our members as an effort to maintain professional content on this wiki.
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