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Upcoming Event
10/15/2011 Sat 9am-Closing
Gamification Part IV: Hack Day

Registration
http://moboturbo2011.eventbrite.com/

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Gamification & Game Part IV: Hack Day

Speakers:
Bill Nguyen, CEO & Co-Founder at Color
Gus Thiai, General Partner at Trinity Ventures
Antonio Tomarchio, CEO & Co-Founder at Beintoo
James Smith, CTO at Heyzap
Noman Ali, CEO and Co-founder at Peanut Labs
Albert Chen,
Assistant Professor, Game Design at Cogswell Polytechnical College

Judges:
Jude Gomila, Co-Founder at HeyZap
Dave Maestri, Chief Product Officer & Co-Founder at Metamoki
Antonio Tomarchio, CEO & Co-Founder at Beintoo

Food & Drink: Included in the event.
Sponsored by Color


The Gamification Series (3/30, 4/27, 6/29, 7/27 Silicon Valley) brings together top thought leaders in game mechanics and engagement science for the first time. Hear what works and what doesn't in this dynamic and fast-moving field through case studies and panels delivered by experts. Attend Gamification Series 2011 and learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game. Learn how to take your specific requirements and turn them into actionable gamification strategies, designs, and development. Gamification is the use of game play mechanics for non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans' psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, or reading web sites.
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